Excellent Read...Upshiftonline.com

Recently  while wondering around a nondiscript industrial park with my wife looking for an exotic wood shop I came across a name that looked familiar. I was able to slip away to investigate and found the office of "Upshiftonline.com". A great bunch of guys producing an online magazine about Adventure riding. I suggest you add them to your regular reading list. High quality content as well as great photos!

MX43

The Year of Jubilee Episode 1

After watching On Any Sunday, a multitude of children, parents, workers and thrill seekers escaped the turmoil of their times on motorcycles. Nothing like that explosion of off-road motorcycle racing in 1971 had been seen ever since, until 2020. Fifty years later, when everyone was told to go home, a new generation discovered the passion of their fathers.

Producer Troy Adamitis and director Nate Scribner, who have created The Great Outdoors, The Moto: Inside the Outdoors, Supercross: Behind the Dream, MX Nation and MX World, have partnered with RIDE Motorcycles to bring you an account of American Motocross’ Year of Jubilee.

We knew that 2020 was going to be a year that people would remember for decades to come. We wanted to capture some of the moments from a year filled with challenge and triumph to inspire the next generation of riders. So, we partnered with Troy Adamitis, the very best story teller and Producer in the industry, to film 2020 and produce a series that we believe will connect with passionate, engaged riders and racers and we hope will inspire new riders to join the sport of motorcycling. We will be creating 3 full episodes and you will see content that represents all of our brands (and others), our teams, athletes and customers.

The title of the video series, A Year of Jubilee, recognizes the a special moment and comes every 50 years. For our sport, the iconic film, On Any Sunday, was released 50 years ago in 1971 and it inspired multiple generations of riders and racers. We hope that Ride Motorcycles can be inspire more people to be outside, enjoying time with family and friends and most of all… enjoying time on a motorcycle. Ride Motorcycles is an action, it is a verb, we want people to go do it. The Year of Jubilee is presented by Ride Motorcycles so we can reach a broader audience beyond our brands, our core customers and connect to new customers.

Comments

[Doug 21J]

Excellent, looking forward to the next instalment. We needed something like this, you can only watch On any Sunday 100 times before you want to see todays riders and machines.
Doug 21J

[237s]

Great article, their intro video's make a person want to see more.