Hodaka History...The Little Engine That Could

Hodaka: How a Fertilizer Company Built America’s Trail Bike Craze? Hodaka shouldn’t have happened. A fertilizer company in Oregon, a busted import deal, and a tiny Japanese engine shop somehow built the Ace 90, the $379 trail bike that gave America more for the money than the Big Four ever dared. Then came the Ace 100, the Super Rat, the wild story-ads, and that Baja proof run… before Shell takeovers, recession, yen shock, and bad timing erased it all. This is the rise, the fall, and the question we still ask today: how in the hell did that happen?