Remember AXO?

Anyone who frequented the paddocks of various motocross series in the 90s or early 2000s knows the name. AXO was motocross DNA. Neon colors, stretch pants, iconic logos – and world champions who won races with exactly that. Then it went quiet. And now? Now AXO is back. Step by step. With a plan. And with real substance.

From legend to rebirth

AXO was 1978 in Italy Founded and rapidly developed into one of the most influential brands in off-road and motorcycle sports. Not sometime in the future, but... directly on the MX tracks of the worldJeff Stanton, Jeremy McGrath, Ricky Carmichael, Antonio Cairoli – the list of drivers who have worn and helped develop the Italians' gear reads like a history book of motorsport.

And suddenly, this very foundation is palpable again. Only now it's been reimagined.

A smart restart

Even before about five years AXO was TRIO SRL Acquired. Not a corporation that exploits brands – but an Italian company with decades of experience in the automotive and motorcycle sectors. TRIO stands for structure, logistics, digital solutions, and long-term brand development. In short: the opposite of a quick fix.

Since then, the brand carefully, but consistently Rebuilt from scratch. First enduro, now motocross. No rushed launches, but a return to our roots.

Back to the field – back into the spotlight

It's clear: AXO means business – and this time we noticed it immediately. The fact that AXO has been equipping the Fantic factory enduro team for two years now has honestly flown a bit under the radar. Enduro, yes – but in Motocross or in MXGP, exactly where we Once home, the brand was suddenly present again. And impossible to miss. At the latest when first official photoshoot des Fantic Factory MXGP Team It was clear: AXO is not just back, they want to be seen.

The new outfits from Albert Forato and Brent Van Doninck are currently still custom made, exclusively for the factory team. But – and this is the good news for all nostalgics and style fans – a Replica product It's supposedly in the works. Exactly what many have been waiting for for years: AXO not just in the paddock, but back at the starting gate.

Currently, AXO is primarily known outside of Italy. available online, but here too the new AXO motto applies: Piece by piece. International sales outlets are to follow – not hastily, but sustainably.

Old soul, new mindset

AXO today is not about nostalgia. It's a modern interpretation A brand with history. Functional, reliable, technically state-of-the-art – but with that unmistakable Italian soul. Developed with riders, for riders. Just like in the old days. Or to put it another way: AXO isn't trying to copy the past, but rather using it as a tailwind.

And now, let's be honest...

If you suddenly find yourself back in the MXGP paddock today AXO When reading this, one almost automatically asks this question – slightly ironic, but full of sympathy: Who actually remembers AXO?

The answer: Everyone who doesn't just watch motocross, but feels it. And AXO is back for exactly those people.

"I still have some of this gear, just can't fit into it anymore. It was great gear. I hope the new stuff is as good as it used to be." MX43